chuoni

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https://preview.redd.it/1ivimqb9giyb1.jpg?width=1078&format=pjpg&auto=webp&s=f202405b9e9eed2a44735789748d7a0fa8095744

One of my apps showed a sudden, massive decrease in Play Store user acquisition early October. I didn't update the app around that time nor did I change anything in the store listing. The attached chart shows the user acquisitions over the last 180 days. As you can see, the user growth was fairly stable and growing before the drop.

I've searched the sub for similar issues, but there's a factor that may have affected the decrease in my case: the drop occurred almost immediately after a Google Ads app install ad campaign ended I was running (you can see the increase

I've recently posted this in the r/googleads sub but I haven't received a satisfactory answer yet .

I have an Android app with a reasonably stable user acquisition (around 1,500 installs daily). I ran a Google Ads campaign to promote the app and increase the number of installs. The user acquisition increased when the ad was running, as expected.

Strangely, when the campaign ended the organic Play Store user acquisition suddenly plummeted over 80% and hasn't recovered since (two weeks ago) - now around 250 installs daily. Likewise, DAU dropped 40% and ad revenue over 60% (partly because of a sudden drop in CPM, all around the same time the campaign ended).

Does anyone have any idea why thi

I have an Android app with a reasonably stable user acquisition. I ran a Google Ads campaign to promote the app and increase the number of installs. The user acquisition increased when the ad was running, as expected.

Strangely, when the campaign ended the organic user acquisition suddenly plummeted to less than half of the value it had before the ad was running and hasn't recovered since (two weeks ago). Does anyone have any idea why this happens and what might be going on? Does running an ad somehow hurt the organic ranking of an app?

I've uploaded the acquisition chart here with the campaign duration indicated: https://imgur.com/a/qKn1RhS.

Just received this e-mail:

We’re excited to let you know that LHV has joined our broad network of banking partners across Europe. LHV supports instant deposits, which means that you’ll now be able to deposit euro to your Bitpanda account in real time via SEPA Instant, including on weekends.

Even if your bank doesn’t support SEPA Instant, your EUR deposits will reach your Bitpanda account within hours, rather than days.

That's nice news after the removal of iDeal as payment method. Does anyone have experience with SEPA Instant?