So when I'm not mucking about here with you guys, in my job I'm a branding consultant. Lately I decided to look up some old/timeless material from the annals of branding, and came across this: The 22 Immutable Laws of Branding
Flashback: Actually posted this piece a month ago on the Daily, and it was suggested by a kind Ethfinancier that I make this a standalone post. Life got in the way, I suppose. But lately, with flippening aspirations abound, and coming off the back of that Tron-Bitcoin fiasco, I do feel the relevance of keeping the bigger picture in mind again. You can find the original discussion [here]
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