I’ve spent 20 yrs in fintech been thinking about a shift that the industry is growing fast.
A year ago, building a working MVP with payment integrations, compliance logic, and a half-decent UI was a 6-month, $200K+ project. Today, a competent solo founder with AI tooling can get to a functional prototype in weeks. I’ve seen it firsthand and the cost of building product has collapsed, and it’s still falling.
Product features seem like it's no longer defensible. If your moat is “we built X feature,” someone can replicate it, the build is table stakes now.
But there's 2 things that create a real moat.
Distribution. The fintech companies that win are embedded into how a specific group of peo