Almost all other sports are either primarily club-based, like Soccer, and the major leagues in North America; or the national team play is regional, like Rugby, or infrequent like FIFA and the Olympics.
Cricket is the largest sport by fanbase that's primarily organized around national teams, that play frequently, and with club teams being the minors and a feeder system.
ICC needs to lean into this. FIFA and the Olympics are every four years, and those national teams are temporary. There's no national team identity, only national pride. Cricket could have the stable following of a club team with rising and waning stars, but accessible to even more people under the common banner of national

