r/adChain

409 archived posts · May 2017 – Feb 2021

adChain

r/adChain

MetaX leverages Web 2.0 & blockchain tech to design real-world advertising solutions that diminish ad fraud & establish a transparent ecosystem. • adChain Publisher Registry: 1st Token-Curated Registry on Ethereum powered by adToken. • adChain Audits: independent ad fraud solution providing digital campaign analysis.

Created May 30, 2017 · restricted

562Members (last snapshot)

409Archived posts

Welcome to the adChain Subreddit brought to you by MetaX!

Join https://t.me/adchain for official adChain announcements from the MetaX Team.

The adChain Registry dapp (decentralized application) is a community-curated list of ad-supported websites (domains). Community members use adToken to signal whether or not a website should be included or rejected from the Registry. adToken (ADT) can be used within the adChain Registry dapp for:

Applying
Challenging
Voting The purpose of curating this list of domains is to provide advertisers with a community-vetted stamp of approval on the websites best suited for serving ads. Current industry practices for curating registries are “pay-to-play” or arbitrary whitelists used by safety vendors. The industry lacks any explicit feedback from the general public about which ad-supported websites are legitimate and why, therefore, the adChain Registry solves this by design as the first token curated registry for the digital advertising industry using adToken (ADT) as the fuel that powers the Registry’s engine.

To learn more about MetaX and sign up for adChain related newsletters, please visit https://metax.io

To access the Public Release Candidate of the adChain Registry, please visit https://publisher.adchain.com

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