r/adtech

2.1K archived posts · Dec 2013 – Sep 2026

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Digital Advertising Technology

r/adtech

Adtech is a portmanteau of "Advertising Technology". It covers a collection advertising related software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities. The Adtech industry is made up primarily of Advertisers (demand) and Publishers (supply) - with countless companies in the middle taking a cut of the transaction through different business models.

Created Mar 6, 2011

4.8KMembers (last snapshot)

2.1KArchived posts

Advertising tech, Marketing tech, and all things having to do with digital advertising online.

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