AI vs. Artificial Insight – Are We Missing the Real Value?

We talk a lot about Artificial Intelligence (AI), but I’ve been thinking more about the idea of Artificial Insight.

1. AI is all about machines mimicking human thinking: learning, problem-solving, automating tasks, making predictions. It’s what powers chatbots, image recognition, and recommendation systems. Super useful for efficiency and scale.
2. Artificial Insight is more about meaning. Instead of just saying “what is happening”, it explains “why it’s happening” and “what should happen next.” It goes deeper - finding hidden patterns, giving context, and suggesting strategies.

Example:

1. AI can predict that 20% of your customers might churn next month.
2. Artificial Insight can tell you why they’re likely to churn, and how you can fix it.

In other words:

1. AI = doing the task
2. Artificial Insight = making the task smarter

Feels like a lot of the conversation around AI is still focused on automation, but the real long-term value might be in insight - helping humans make better, strategic decisions.

What do you all think? Is the next big wave of AI going to be about intelligence, or about insight?