So how many clicks do AI Overviews steal (I mean, keep)?

There are two almost simultaneous studies being discussed today.

  • One from Ahrefs showing that AI Overviews reduce the clicks to the top-most position by 58% on average (up from 34.5% in April). I am not exactly sure what happened between now and April but I suspect AI Overviews became more satisfying and, more importantly, just show up more in more countries.
  • One from Kevin Indig, showing a similar rate ("over" 50%). In this case, I tried to dive in but seemed to be unable to find, if this is the top-most result losing clicks or all organic SERPs.

Now, there's another click study by Juris Digital showing a similar loss of external clicks (50%) but not all of them are stolen by AI Overviews. Mind that here, people were required to click, so no clicks were kept.

https://preview.redd.it/ukwapk0k4rhg1.jpg?width=1198&format=pjpg&auto=webp&s=b89bccf141ee690c29d983b236a64fc45d928cf3

Posted Feb 5, 2026, 10:30 PM UTC

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