Klaviyo vs Mailchimp

I’ve been experimenting a lot with AMP emails lately (interactive product blocks, in-email forms, etc.) and noticed a big difference between Klaviyo and Mailchimp.

Klaviyo is way more friendly if you’re trying to send AMP the API + custom code blocks make it doable, and the Shopify data sync makes dynamic AMP stuff pretty smooth.

Mailchimp on the other hand… basically strips anything AMP-related and feels pretty outdated if you want interactive emails.

Curious if anyone here has tried both? Did you run into deliverability issues or Gmail validation problems?

Posted Dec 10, 2025, 10:08 PM UTC

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