Using Yelp For Your Cleaning Business Plus Gaining Positive Reviews

When it comes to any business, reviews mold our perception about the outcome of the product or service we are researching. No matter if you own a clothing brand or a service business, positive reviews are the driving force behind your growth. Every day, companies are fighting amongst each other on various platforms such as Yelp, Facebook, Google, and more to gather as many positive reviews as possible. All of this is to claim the top spot in their respective categories. As you read on, you will learn how and why Yelp is vital to your cleaning business success. 

What is Yelp?

Yelp was created in 2004 by two former PayPal employees, Jeremy Stoppelman and Russel Simmons. With its headquarters in San Fransisco, California, Yelp came to fruition to fill a void in the review gathering space. Up until that time, reviews or testimonials were posted directly onto the companies website by the owners. This frequently created false recognition for businesses that were making false claims about their products or services. 

The “King of Reviews” site, as some have come to call it, focuses on gathering authentic reviews from real-life customers who have used a service first hand. These reviews are posted publicly on the companies Yelp profile. 

How does Yelp work?

Yelp has two avenues to its functionality. The first is that of the consumer. You, me, and everyone else who would like to leave reviews for a business need to create your profile. The setup is fast and straightforward and can be completed within a few minutes. The second is that of the company. Now, as a business, you will need to create and claim your company’s page. This process is very simple as all you need to do is go to the right page, click “Add Now,” and fill in your business details like the name, email, and phone number. After entering those details, you will be sent a verification code through email or phone. Once you have made and submitted the claim to Yelp, you will need to wait for the approval. The approval process can take up to a few business days, so don’t worry if you have not heard back on the same day. Once your page has been approved, you are ready to go! 

After your page has been created and approved, you will want to go in and fill out all the remaining sections thoroughly and completely. The more up-to-date details your page has about your business, the more likely you are at converting someone browsing into a paying customer. High-quality images, well-written sentences, and an overall friendly vibe will do tremendously for your conversions.

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