The 'Dream 100' List (Your Secret Weapon to 100 Members)

Want to know how communities grow from 30 to 100 members fast?

They use the "Dream 100" strategy.

Here's how it works:

Step 1: Make a list of 100 people who:

• Fit your ideal member profile
• Already know you (at least a little)
• Would genuinely benefit from your community

Not followers. Not strangers.

People you have some connection to.

Categories to pull from:

• Former colleagues (10-20 people)
• Industry connections (20-30 people)
• LinkedIn connections (30-40 people)
• Email subscribers who engage (10-20 people)
• People you've collaborated with (5-10 people)
• Friends-of-friends in your niche (5-10 people)

Yes, this takes effort.

30-60 minutes to build the list.

But this list is GOLD.

Step 2: Prioritize the list

Tier A (Top 20): Most likely to join + most influential Tier B (Next 30): Likely to join or refer others
Tier C (Next 50): Worth asking but lower priority

Step 3: Reach out systematically

Week 1: All 20 Tier A people (4/day)
Week 2: All 30 Tier B people (6/day)
Week 3: First 25 Tier C people (5/day)
Week 4: Last 25 Tier C people (5/day)

Each person gets a personalized DM (not mass message).

Use the warm outreach formula from Tutorial #5.

The math:

• 100 people reached out to
• 60% respond (60 people)
• 30% of responders join or refer (18 people)
• Plus referrals bring another 5-10

Total: 20-30 new members from your Dream 100 list.

Why this works better than "posting more content":

Personal outreach: 30% conversion
Public social post: 0.5-2% conversion

One personalized DM beats 15 generic posts.

Your action today:

Spend 30 minutes making your Dream 100 list.

You already know these people.

Stop waiting for them to find you.

Go ask them to join.

Who's on YOUR Dream 100? Drop a comment if you're doing this 👇