What are your honest first impressions of using ChatGPT in PPC workflows?

I’ve been testing ChatGPT in parts of the PPC process mainly for things like ad copy ideas, structuring variations, and helping with quick research. It feels useful in some areas, but I’m still unsure where it actually adds value in real campaigns versus where it just creates extra noise or low-quality suggestions. For people running paid ads: Have you tried using ChatGPT in your PPC workflow? Where did it actually help improve performance or speed things up And where did it end up being unreliable or not worth using? Trying to understand where it fits best without wasting time or budget on things that don’t translate into results