Small Instagram tweak, big impact

👉 Add subtitles to EVERYTHING.

Most people watch without sound.

Do this:

• Put captions on every Reel
• Highlight key words (visually)
• Keep text synced with speech

Why it works:
✔ Higher watch time
✔ Better retention
✔ More accessibility

Quick test:
Post the same style video with and without captions.

The one with subtitles almost always wins.

Silent viewers are the majority.
Optimize for them.