I think (and hope) this is a campaign for a new VHS franchise movie.

To me some things felt a bit over the top. First, the whole "rental period" thing seemed a little forced. Then there’s the VHS tape itself—it had a solid visual identity with lots of public domain footage. It didn’t look like something made by an amateur which immediately reminded me of the style of the VHS films. The tracker reels felt a bit exaggerated too... Let’s wait and see what happens next.