Startups often forget to do sales.

A venture builder partner told me this once, and it's stuck with me ever since. We get so caught up in product development, fundraising, and building the perfect pitch deck that we forget the fundamentals.

The reality? No amount of brilliant product work matters if you can't identify and reach your customers.

That's why I'm excited to share this episode of Dr. Niklas: Venture Grade, where we delve into how to actually find potential customers and reach out to them effectively.

For early-stage founders, this is the difference between having a great idea and having a sustainable business. Sales isn't just a function you add later, it's the validation engine that should run from day one.

Too many brilliant products die not because they weren't good enough, but because their creators never mastered the art of reaching the right people.