lil reality check

How do you become a “disrupter” in a market swimming with “distributors”? F*ck it—let’s dive in. You’re fed up with bland corporate shills and tired of edgy wannabes trying to “shake up the market.” The secret? Just do enough. Don’t try to corner the market or “redefine the landscape.” Those lofty goals are great for boardroom pep talks, but unless you’ve got a fat wallet backing your world-saving mission, you’ll only burn out chasing unicorn dreams. Instead, focus on building a product you’d actually use. And here’s a reality check: you’re not that unique—studies show that most people share more 60-70% of their traits with others in a 6000-mile radius (hyperbole, but it conveys the message). So: design something that fits your needs first. If it works well for you, chances are others will dig it too. #mindhyv