Home Assistant reporting incorrect installed firmware version

I'm having an issue where Home Assistant is telling me that the version on my ESPHome device is the incorrect FW.

when I update ESPHome on my Home Assistant I will then get a prompt to Update the device. I will then update the device and the device will take the Firmware update but ESPhome will then prompt again to update the device

This is what I see in HA

https://preview.redd.it/in64ynjbke5g1.png?width=559&format=png&auto=webp&s=87645aa2341a7f0f2e9e181bd2636b99df0392b1

once I update thsi si what i see on teh device logs

https://preview.redd.it/ihrlrl1fke5g1.png?width=192&format=png&auto=webp&s=1e5063a44b89a1d5c5265e364dc4c1e00667aea6

What i have juut noticed on the ESPHome page in HA is this -

https://preview.redd.it/t0qrssoike5g1.png?width=275&format=png&auto=webp&s=a6497424fa16db6bd71bde9c58986d13445de542

I have tried to follow the instruction here where they say to clean the build files and install but this does not seem to work (or I am doing it wrong)

Anyone have any ideas? Not a major issue just annoying