Need advice on scaling ads please!

Hi all,

Recently just started testing a new brand and we're killing it and we want to take advantage of this very quickly if we can. Currently our Campaign is at $100 / day, and the entire budget is being used and it's been profitable. My question for the Ad Experts here now, what's the safest way to scale? I've been reading 20% every 24-48hrs, but ideally we want to start seeing just how much we can push this without losing and traction.

Should we create new campaigns with new creatives and run those also at a $100 / day? I've also seen people increase the budget right away with the same steady results, but I'm wondering if that's a disastrous approach. Any help or feedback is appreciated. Thank you!