What's up with live rosin chews?

To keep it short I picked up a few packs of "live rosin chews" from Sunburn semi recently. 100mg of THC, 10 chews at 10mg each. After a few attempts at normal doses of one or two with no effect I ended up eating 10 in a single dose just to see if they would have a noticeable effect.. and they didn't!

I've had gummies from trulieve and growhealthy, both with effects from only a single 10mg dose so I don't really know what the deal is. Is a live rosin edible not comparable to a "normal" edible?