Building a Franchise
Fellow entrepreneurs,
I was wondering if anyone knew of any resources (books, videos, etc...) for building a franchise from a business concept. I am looking to build out my current business concept as a franchise and would like to study as much as possible to best prepare myself and my partners.
Thank you in advance for any help you wonderful people may provide.
Posted Sep 29, 2014, 7:43 AM UTC
11
The book 'The E-Myth' by Gerber is quite a good book on this subject.
It basically defines why some franchisors are successful and many are not.
It all comes down to systems; everything, in terms of operations needs to be documented to the nth degree. That way it becomes a turn-key system that someone can run.
McDs have SOPs (standard operating procedure) manuals for everything. Never cooked a burger in your life? No problem the manual will tell you how long to cook it on each side.
I find the whole franchising industry somewhat of a con. With a few notable exceptions they are typically created to make the business owner money with little regard to the franchisees.
They are often unworkable/unscalable models sold to the unsuspecting by the scrupulous.
In the UK they are self-regulated (WTF???) and there are 100s of horror stories.
Put yourself in a franchisee's shoes, what would you want to see to buy and build a successful business?