New Board member seeking advice
I was just elected to our BOD. We're approximately 1100 single family homes in the suburbs. We operate a pool with manager and life guard staff, several green areas, several playgrounds, 1 FT and one PT maintenance / landscaper. We have a couple well-attended annual activities and some newer activities that are gaining steam. We don't really have any rules regarding property maintenance and no ability to collect fines other than late fees / liens for unpaid assessments.
Over the past six months there was a significant shift in power and we are trying to fix some inherited problems (small reserve and never had a reserve study done, old facilities in need of replacement / repair, insufficient income, ineffective communications, lack of community engagement, bylaws only allow in person voting and require 2/3 to change bylaws or raise special assessment, limited means to increase annual fees). Shit, when I write it all out it seems overwhelming. We've got a great BOD now (we kinda held a coup d'etat) and we're making progress. We just had our first reserve study, are working on bylaws amendments to make voting easier for residents, have increased transparency in BOD activities / budgeting, and are seeing increased attendance in sponsored activities.
I'll be taking over the publicity / communications and restructuring our website, social media presence, and monthly printed newsletter. The newsletter currently looks exactly the same as it did 25 years ago and needs a complete reboot. I've found some online examples, but I'm wondering if anyone here has anything they would share? Or any suggestions?
I'll also be assisting with making new welcome packets, because ours are at least a decade old. I've got some plans already, but any suggestions for what to include or leave out?
Any other advice for someone just starting out?
Posted Mar 9, 2017, 2:04 AM UTC
That's a huge community! Are you guys working with a management company to help manage the day to day stuff along with your vendors and dues collections? Might talk to them as far as looking at what options or designs there are to communicate.
No MC, just us. We employ a PT treasurer / recording secretary, our greens crew and our pool staff. No money to consider a MC or anything, really.
Our damn fee is only $227, which is the main problem. Our bylaws state it can only be raised by the CPI increase every year, and the idiots of the old BOD didn't raise it at all for at least a decade. If they had followed the maximum allowed increase every year since our neighborhood founding in the 60s, we'd be at about $365. Our playgrounds are 40+ years old and our pool needs some serious repairs. There's never been a line item budget to fund the reserve or a plan for long term facilities updates. I'm pretty sure our reserve study that's coming back in a few weeks is going to solidify just how fucked we are. At our last meeting, only 42 households voted. We've inherited a serious mess. Our website is a joke, our Facebook presence is 2 old biddies sharing local news station crime posts and lost pet posts from another group (pets from different neighborhoods!), and the newsletter editor has been using the exact same clip art every month since I was a teenager growing up here. Everyone with access or control over our communications is an ousted Board member, and I'm about to have to somewhat forcefully take control, I think.
Ouch. You've got a heck of a hill to climb, but it sounds like you're off to a good start.
I'd honestly look at hiring a management company, the cost can be negligible, and you've got the bargaining power of a large HOA. They can also be invaluable for providing advice and best practices. If you don't have a lawyer on retainer, you'll want to do that as well. Any changes, positive or not, are controversial in an HOA... almost personal to some people. You absolutely want to make sure you're acting both with the betterment of the community AND within your legal authority.
Do you guys admin your HOA facebook groups? Facebook is a great tool for communication, however a couple of bad apples for cause all sorts of strife. If you don't own the current ones, I'd start with creating one owned by the BOD and setup guidelines for such, then start communicating that the official account is X. Do you utilize an email distribution for communications?
You might look at moving away from printed communications (except where it's required in your bylaws/ccrs) to cut down costs.
The Facebook is currently being managed by two previous BOD members who did not seek reelection - 1 will hand off peacefully and the other will put up a fight. The newsletter is run by a lady who was on the BOD previously and is friends with the ousted BOD. She may put up a fight. The website will be handed over peacefully.
I'd love to move away from printed newsletters, but many of our residents who are active are in their 70s. We will definitely be looking at having homes opt in or opt out of receiving printed copies.