Tesla's all-electric semi truck has a bold new competitor (Thor Trucks: ET-One)

So how many pre-orders do they have?

Never heard of Thor Trucks before but it's clear they try to get into a competitive position in the electric semi market. The aesthetics is very similar to Tesla's own design which I'm sure will spark a debate of copyright / lack of imagination or somesuch, but at the same if you are optimising for aerodynamics, every bullet looks the same.

It seems they have tried keeping some design elements from what we know of existing truck/semis without being particularly successful at arriving with a pretty design. In any case they will have some lengths to go before becoming more than a startup with an idea:

While Thor has a ways to go before it scales—its team is just 17 employees—it is diligently making plans to make the ET-One more widely available for demos in 2018, and hunting down the capital needed to grow

Plain Hidious. Way to destroy Thor's name.

Also, why is it thinner then the standard trailer? Why does it have a MASSIVE grill? Why does the fairing not go all the way to the top?