RAI re-brand concept: 2nd attempt
Posted Dec 29, 2017, 6:45 AM UTC
1.3K229
Received a ton of fantastic feedback from my last post! Decided to take another swing.
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I've enjoyed all your swings. This, though, is my favorite.
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I, too, enjoy swinging. Nice image, OP!
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I really like this one
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Tricky way to get your affiliate rank up. Kind of a cheap trick though
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Thank you so much. I hope this gets accepted for official use soon.
Have you proposed this to the core/development team?
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No I haven't in any official capacity. This is merely a concept that I wanted to share with the community. I've really enjoyed the response thus far, both in word and in tweaking of the concept. I'm just assuming that it'll naturally make its way to them in some form if its worth it. I would imagine they have much more pressing concerns at the moment.
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I love it!!
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as a former designer, bravo.
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The font was in my opinion better on your last one.
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Personally I think that capital letters would connote a more serious - official tone - as is customary and expected of legitimate currencies (e.g. USD vs usd, EUR vs eur). I understand the desire to be hip and innovative, but you can accomplish that through text and font choice. Just an opinion - dig the effort ✌️️❤️
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I quite like the lowercase, personally. But i’m a sucker for a e s t h e t i c s
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I agree with the capital letters.
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Thoughtful reply, thank you.
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Seen alot of concepts lately but this takes the cake.
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I personally don't like all of these rebrands - the official branding is perfect IMHO - but this one is the best so far.
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Wow! That looks soooooo good! Great job.
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Yes!
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Cool! Im working on a Wallet Design, I apply your logo, Hope your dont mind :)
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Design looks great and super clean however the fonts used are way out.
Remember, its no use looking good if the utility isnt there. The fonts you have chosen are distracting and a bit difficult to read for the numbers.
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Agreed, for example reddit comments use a simple, clear font (Arial), rather than something that draws attention to itself. Best to save the flashy fonts for article headers or logos, imo.
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Lose the gradients and change the fonts and it will look pretty sweet.
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Completely agree!
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This is super dope. Great job!
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I think we have a winner
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I have never given gold to anyone but I think I might just have to, hold on there buddy
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I like it, but the multiplicity of colors + their uneven arrangements are a bit off-putting. If there's one thing I know about good logo design, it's that simpler is most often better. To me, the bottom right side feels a bit empty, and the top left is a bit cluttered (especially with the blue triangle). Aside from that, I love it.
Also, if you can design a rounded square logo for a mobile app, that would be really useful. I can't see the hexagon being cleanly "logoized" for an iphone, but maybe you can.
Thanks for your hard work :)
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Agreed. Great logo, just needs a tiny bit more iteration and then it could be perfect.
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Definitely, three colors would do the trick.
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i am one of the few that gave you shit in the last attempt. Consider it constructive criticism because now you nailed it. I love that you kept the color pattern, and the "new" logo that still resembles the original one but has the block hidden inside. Its kinda bridge between the old and the new identity. Healthy step forward. This is a legit rebrand that i would support. Way to go dude.
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Thank you for you constructive and supportive input on both!
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sensual
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I love the cube
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Thanks Zack! Would be more than willing to pursue this further in an official capacity if it would be helpful.
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We’re always looking for great design help. Shoot me a DM and let’s chat
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This is phenomenal. So far, I have thought the existing logo is great, and doesn't need to be updated. (I'm also fine with the name, FWIW.)
This logo is beautiful.
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Thank you so much, Vincent. Also very much appreciate your generosity.
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I love this. Simple yet beautiful. The RaiBlocks team should seriously consider adopting this for a rebrand, I think it would go a long way to help with adoption
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Heh, you're right. Good eye. Guess that's somewhat inevitable when so many are basing designs off of similar tech.
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Make it (rai)n!
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I like RAI and I really like the logo !
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Sexy
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Go even simpler. It must work on tiny screens in many different app contexts. It must work in various messaging apps, and eco systems.. google, amazon, psn, etc. Think simple, effortless, reliable.
My suggestion: https://imgur.com/DTEqymk
Updated example: https://imgur.com/HX6IeFF
The hole in the middle is more emblematic of the rai stone, and it makes the shape recognizable as a tiny flat silhouette - think ledger nano icons etc.
Wow, thank you for gold u/Caleb!
I recommend not removing the dot from the i, else it reads raI or ral. Or make it all caps instead
Or modify the typeset so that the difference between l and I is clearer. This is the 21st century, not the days of Aldus Manutius cutting wood blocks in his Venetian workshop.
Disagree. A capital l is L. I == L. Pretty obvious to me
But.. it's lowercase.
People are arguing if it's all upper case you might confuse an i for an l. But if all are upper care you'd see a I not L
Yeah but the first two letters aren't capital, so the i shouldn't be either. Best test is to show it to people who don't know what Raiblocks and ask them what they read.
The first one is really nice! I feel like the two blue colours are a bit too similar though.
Agreed. Some more work can be done looking at the colours, but simplicity is really, really valuable so it needs to be carefully managed.
Thinking something a little more along these lines? https://imgur.com/BCTjOL8
Yeah that is much better. I do prefer the 1st orientation though as it retains the cube visual. I'd also suggest swapping the dark and light blue colours around.
Please leave the dot on the i.
I agree that you should have a dot on the i. Beside that, ship this one to the damn team. It's perfect
The shape of the first one is perfect. Try different fonts though. Uppercase would look nice too
How does it look with capital letters?
The typeface needs a lot more iteration. I would be keen to hear what OP thinks before I do anything more.
I think with capital letters it looks better
Cool!
if anyone wants to fool around with colors etc I made this codepen. Can't really get the corners nice there though.
https://codepen.io/anon/pen/GymKqd
Love it
Yes please!
Hate the 'i' love everything else.
Oh, I like this design
Absolutely beautiful!
"Pay with Rai" fucking brilliant!!
This is a great compromise from OPs work.
I don't like how in both your concepts the hollow circle in the a isn't aligned with the block logo. The 'rai' needs to go left. I'm not a designer but this looks off.
Agreed it isn't centered properly. There is a lot more to be done in all respects, this is just a very rough mock up to illustrate my point to OP.
Everything you've done is incredible! Such a great feeling to have such collaborative spirit and passion. Thank you so much for putting in the time and effort to create and share.
Thanks u/dobu_haishen! Great work to you too!
"My suggestion: https://imgur.com/DTEqymk "
I think this is great! Love it!
I like the mark, a lot, but the type needs some love. When I think of Rai, I think of lightweight and fast. Using the bold or heavy weight font you have right now conveys the opposite feeling of that. Nice work both you and OP
We should have a community vote for these
I zoomed out on mobile and OPs looks better to me zoomed out. I like the simplicity of yours but he lightened the lower left portion which makes it look like a cube more. I kinda like the idea that it looks like a block and a raistone at the same time.
The second is quite nice, but I think I still prefer OP’s. I like that it has a bit of depth/complexity.
I think it looks perfect. It looks both like a Rai and a block
Love the first one. I miss the dot. I feel like the first one pay's homage to the original design (seeing the shape of the hexagon in the middle).