How to get into Commercial Post House?
Hi, I was wondering how someone get into post house that does commercials? I live in LA and I've been trying to get my foot in the door for about a year now. Mostly I've been cold emailing to post houses for assistant editor role or junior editor role but most of them comes back without a response.
If there is a commercial editor out there, can you tell me how you got your start and what did you do go about it?
Any suggestions would be appreciated!
Thanks!
Posted Mar 5, 2019, 2:30 AM UTC
I started as an assistant editor doing commercials in LA, actually. My recommendation is to look into internal places within agencies. I started in the A/V department. Got bumped to assistant editor in their post production department. Got bumped to editor. Then moved out of the agency to a Post House.
We're you able to make a lateral move from editor at agency to editor at post house smoothly? I've still found it hard to book freelance editor jobs even though I've spent 4 years as an agency editor.
For me it was very smooth because my new place didn’t require clients. Many, if not most, post houses will generally only hire new editors if they have a clientele that comes with them. Unless you have a very well known name/reel. The agency I worked at had big time, global clients, so my reel was very impressive.
Would you mind elaborating on this? It sounds like you're saying they're only looking for new editors who bring clients with them?
In most hiring situations, yes, one of the main things the post house is looking for in hiring a new editor is the clientele they'll bring. It's very rare that a post house has so much work already coming in the door that they'll hire an experienced outside editor to take on the extra work. If they've done things correctly, it'll always be cheaper for them to promote from within.
That's correct, high end post houses expect you to have new clients, and they also pay you a commission based on that on top of your salary.
My experience is they willingly give you one notch lower than your reel; if you've done a superbowl spot theyll give you a national spot. If national spots theyll give you a regional one. If regional they'll give you web and social, then pitches and case studies.
Basically they figure out what they can afford and look for editors that are over qualified to make them feel like they are getting something premium.
My story is similar, internal at an agency for 5ish years building a reel, never was an assistant but did lots of garbage work.
Eventually lots of producers and creatives had left to join or start other agencies and would bring me over to freelance. At these places they had lower standards so I could do their better work, which snowballed into really good work at good agancies.
Now I have the reel to freelance at good post houses.
Original agency to this day looks down on me. It's insane what assholes they are, actually, would never give me a shot no matter my reel.