How come Discord uses discordapp.com and not discord.com for links to media?

I believe discord.com was previously owned when they started the service. They eventually acquired it, but since most of their things already used discordapp.com, they just made it a redirect domain.

This is a list of links to comments made by Discord Staff in this thread:

• Comment by notnotnight:

Pretty much this. We might swap over at some point.

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