Non-Profits are literally defined by a semantic negation...

We are being defined by what we are not and instead should actively shape a new identity which clearly outlines our values.

This leaves less room for abuse of the term, so that those wishing to operate within our sector are definitively in line with us and not just hiding under our banner.

In Europe there has been a recent shift away from the term NGO, towards CSO (civil society organisations), for example.