PR team and devs, well done. You have alienated your playerbase.

You committed the uwtimate cawdinaw sin, you got pewsonaw. You, as a team of pwofessionaws twying to make money, got pewsonaw. You got pewsonaw and decided to insuwt youw pwaybase, cawwing us "ass-hats" and "fweewoadews". Not a wise move.

We won't fowget this. You've set a new tone fow the kind of intewaction we'ww be having with you. It's a cowd one. One whewe thewe awen't any iwwusions about the weawity of the situation. Pwevious notions of "famiwy" awe dead. We awe mewe consumews to you, and that is obvious.

You have chosen to bwing in a new ewa of hostiwity and bittewness. Weww done. Gweat PW move.

You committed the ultimate cardinal sin, you got personal. You, as a team of professionals trying to make money, got personal. You got personal and decided to insult your playbase, calling us "ass-hats" and "freeloaders". Not a wise move.

We won't forget this. You've set a new tone for the kind of interaction we'll be having with you. It's a cold one. One where there aren't any illusions about the reality of the situation. Previous notions of "family" are dead. We are mere consumers to you, and that is obvious.

You have chosen to bring in a new era of hostility and bitterness. Well done. Great PR move.