How can I get a certain word in my game's ASO if it's trademarked?

I'm about to start writing a new game, it's based on an arcade game with a particular name, let's call it "DeBrong" (it's not actually called that), and let's say it's a "time based letters game" (again, it's not actually) and there's no games in the Play Store that are based on this game or that type of game.

How could I get the game to show up if someone searched "DeBrong" in the Play Store without me obviously putting that in the description and potentially get it rejected due to using that name? The name is unique and not used in the English language so I couldn't get away with using it in a sentence describing something.

I've come across apps in the past where I've searched for a certain word and apps show up and there's nothing in the title, description etc that match the word I searched.

Thanks