Prospecting database of choice?
Working for a large insurance brokerage and we are evaluating multiple options for prospecting databases.
The options being presented are: Hoovers, CapitalIQ, Experian, and ZoomInfo.
Looking for the ability to run lists by SIC/type of business and to break out things like employee count, sales, and C level contact info (primarily CFO/Controller/CEO/COO/Risk Manager). Prospecting what we consider middle market accounts, generally 50-10,000 employees, sales from $8mil-$1bil.
I have used ZoomInfo to obtain specific contact info which I think is worthwhile but it may also be obtainable cheaper through using LinkedIn Sales Navigator.
Any thoughts on these systems or any better recommendations?
Posted Nov 5, 2019, 8:19 PM UTC
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Hoover’s is a good database if you’re looking for C-level contacts, but I’d still cross check every name against LinkedIn to be sure. Sometimes people move and Hoover’s is slightly behind. I do like the background company data and the subsidiary data and the financial data they have.
LinkedIn is the single accurate data that I’ve found. Since it’s self-reported by each contact, it’s my favorite source.
Thank you for the reply!
👍