Richard Garfield's thoughts on $90 collector boosters.. from 1994
"One of the major battles that Magic fought was to make it perceived principally as a game and secondarily as a collectable. Good games last forever—collectables come and go.
This was not merely theoretical speculation—Magic’s immense success as a collectable was severely threatening the entire game. Booster packs intended to be sold at a few bucks were marked up to 20 dollars in some places as soon as they hit the shelves. While many people view this time as the golden age of Magic the designers knew that it was the death of the game in the long run."
Posted May 29, 2020, 7:19 PM UTC
Garfield also said he doesn't mind if special, collector versions of cards are exorbitantly expensive, as long as regular prints of the same cards are readily available for the people who want to play them.
This is my biggest problem w the set. It’s supposedly designed for me: a new player who would be happy to get his hands on these old, strong cards. And it could turn out to be a great draft format! But the draft boosters are so expensive. Not the collectors boosters or elite Timmy box edition. And honestly I would still shill out for drafts and maybe even a box if the set turns out good. But I don’t know if my LGS is going to be able to convince people to spend that much every week.
In WotC's ivory tower, they want to milk the reprint equity as much as possible, and to do that they want the sealed product the cards are contained in to be expensive. This way, they can do multiple expensive sets to slowly trickle in the card supply to buyers, as opposed to one big cheap set that tanks the reprint equity entirely. Granted, there'd be a lot more buyers for a cheaper set, and WotC would make a lot of money based on volume of buyers, but WotC is heavily valuing that reprint equity above all else.
The key point there being readily available.