Neutral Item Rework- a new shop

One of the common complaints about neutral items is that they are random for both teams.

My suggestion is simple. A new shop that sells neutral items. I think it would be cool if they were unique- a player could try to buy an item to deny an opponent or for his own gain.

These items could be different each game, and shown beforehand during the pick phase (which is suggestion we've seen for current neutral items, but I can't say I prefer that).

The shops location could be opposite Rosh or somewhere else appropriate.

Let me know your thoughts.