[Guide] Japanese sunscreen round-up 2023: Reformulations, discontinuations, new releases, etc.

I’ve been staying off of Reddit lately aside from updating the 2022 post, but the announcements for 2023 sunscreen releases are coming in and I thought I’d start a new post. I haven’t checked whether anyone’s started anything similar, so I’m sorry if this is redundant! I haven’t come across anything really major so far in the context of this sub, aside from the Bioré UV Aqua Rich and Suncut Perfect UV lines being repackaged [ETA: and Skin Aqua UV Super Moisture Gel and Skin Aqua UV Super Moisture Essence being reformulated].

(As I explain here, I posted about Bioré UV Aqua Rich Watery Essence being discontinued a couple of months ago, but this was based on a mistake on Kao’s part. It’s not being discontinued, just repackaged with what I’m guessing is the same formulation—although RatzillaCosme has posted it as a separate product from the 2019 formulation, so she might know something that I don’t.)

One thing I’ve noticed is that a lot of products have been marked up in 2022 and probably also in 2023. This is typical of products in all sectors in Japan for probably the same reasons as many other countries.

I’ll keep adding products and details as they come (for my own reference too), but note that I’m just an average consumer who lives in Japan and have no information beyond what’s publicly available.

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• Reformulations
  • Brands that seem popular on this sub
  • Other brands
• Discontinuations
• Repackagings and limited edition sizes/designs
• New releases
  • Brands that seem popular on this sub
  • Products that seem like things I might see on this sub from brands I rarely or never see mentioned
  • Products from other brands: Under 3000 JPY
  • Products from other brands: 3000 JPY or more

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• IL = Ingredient list (posted translation)
• PP = Packaging photos (added Imgur link)
• TP = Tester photo (added Imgur link)
• AIR = Available if requested (i.e., I specifically remember seeing testers at my local stores and can take a photo if anyone wants me to)

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If anyone catches any mistakes, please let me know!!