It occurred to me that no one is talking about one of the craziest most bonkers metric in crypto: the average spend per user. For businesses looking to build on Ethereum, this is an important metric. So let's look at an example that's turning some heads.
For those that have been asleep for the past year, Gods Unchained is a free-to-play trading card game built on Ethereum where players download the game and start playing right away. No need to buy anything. You don't even need an Ethereum wallet, at least not until you decide to start trading the [rewards](https:/