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jsphs
u/jsphs
Obviously marketing is a big part of starting and successfully running a small business—i.e. identifying your target market; effectively communicating the value of your offering via copywriting and design; etc.
I'm curious how people here have learned and/or are continuing to learn these skills and gain general marketing knowledge.
Are you reading books and/or blogs?
Have you formally studied marketing, done an online course, or learned by doing in a previous job?
Etc.
Edit: To be clear, I'm not asking for recommendations to improve my own marketing knowhow. Like I wrote, I'm just curious about how you small (non-marketing) business owners gain marketing knowledge.
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Basically, I'm suggesting something like [the template they use over at r/web_design for Feedback Friday](https://www.reddit.com/r/web_design/comments/b1g26t/feedback_friday_march_15_2019/).
i.e. Something like:
Business/Product Type (e.g. web designer, videographer, music streaming platform):
What You're Trying To Communicate: (e.g. fun, serious, creative)
Intended Usage: (e.g. app icon, social media profile, YouTube Channel)
Feedback Requested: (e.g. legibility, colour choice, font choice)
Any Other Info:
I'd even consider asking submitters to include a mockup of their design in its intended use (e.g. as an ico
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Sorry if this has been asked before, but I've recently noticed quite a few sites using variations on the hamburger for their menu icon.
e.g. https://www.visualsoldiers.com/
Just wondering if anyone has any interesting thoughts and/or strong opinions on the topic, like appropriateness, etc.
Personally, I found the usage in the above example a bit distracting—it might have been the 2nd or 3rd thing I noticed when the site loaded, and I don't think it really adds any value. It also seems a bit counter-intuitive, since I assume the point of a hamburger is to say, "The menu is here if you need it", and keep the focus on the core content and actions you want t
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Commenting on another post about short vs. long sentences, and copywriting vs. literature reminded me of how I pretty much always try to make my copy as percussive as possible. (e.g. By using alliteration, sometimes rhyme.)
Two musical forms and two artists in particular always come to my mind—bebop and rap; Charlie Parker and Notorious BIG.
In case you're scratching your head, asking yourself what they have in common, it's the flow.
Or at least to me it is.
The way they both weave in and out of their respective accompaniments, the syncopation, the way they compose long and short bursts of activity, the perfect pauses... there's just something about it all that I can't help but think a
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