Instead of killing all passive certs on non-members, just give them a top-up.
If the whole point of getting rid of passive certs is to give incentive to players to get a membership, and not having those log-in certs would hurt clueless players' ability to be able to unlock anything (because they don't understand how the game works yet), set a soft top-up cap.
This means that players can log in and still get their certs, but after earning a set amount in their bank, say 200 or whatever, the log-in freebies stop unless they spend their certs to be below that amount, or get a membership.
It would allow them to get most of the basic stuff still, but not just passively log in to get all the higher-end stuff that would require either dedicated play, or a membership.
Big incentive to subscribe, but without totally screwing anyone since the first few unlocks on any cert line doesn't usually cost more than 150-200 certs anyways.
Also, if you want to communicate the freebie certs, put something on the certs page! Call it the daily amount Empire Investments or something and give it a progress meter or something to show what they earn and how and put a button on it that when clicked pops up a small blurb about how the empire is willing to invest in you to make you stronger, but requires you to invest back for an even greater effect or something to that effect.
Thoughts?
Posted Oct 5, 2014, 5:43 PM UTC
This sounds like a very nice compromise of new-player incentive / retaining value of benefit for subs.