I disagree with YRF's strategy with regards to War 2 promotions. They have been very lazy with it. "Less is more" is a great philosophy but there are still different ways to implement this. It doesn't mean you should be lazy with your ideas.
Let's talk about their current promotion timeline:
They released the teaser in May, which was criticized by the audience for looking generic and having bad VFX. They got off to a bad start here.
Next, they released some posters. Again, many people complained that these posters looked low effort.
Then, came the trailer. Now, that was really good. They didn't reveal the story. The visuals looked vastly improved from the teaser. And it finally appeare
